Cherie Blum

COO, Adesso-Madden of Steve Madden

Cherie Blum is COO of Adesso-Madden, Steve Madden’s Private Label Division.  In this newly created role, Cherie will drive value through streamlined operational processes while  focusing on individual customers business models. She will also lead Adesso-Madden’s Global Sourcing Initiatives.  Over the course of Cherie’s 20+ year career in Private Label footwear, she has worked with retailers like Target, Walmart & Payless Shoe to help them grow and elevate their Owned Brand product in the Men, Women’s and Kids categories.  She is a 4- time winner of Target’s Vendor of the Year award.  Cherie lives in New York with her husband and daughter and their dog Spiegelman.